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Detailed information about insurance companies, their products and our reviews
REVIEWS & PROFILES
Our advisors and product experts contribute to these honest reviews and comprehensive profiles so you can choose the insurance company that's right for you.
Best Life Insurance Companies in Canada (March 2025): Reviews, Ratings & Buyer’s Guide
Searching for the best life insurance policy? Our reviews help you stay informed and make the right choice.
By Jiten Puri
CEO & Founder, Insurance Advisor, LLQP
29 min read
1
The best whole life insurance companies in Canada – Updated 2023 Our whole life insurance reviews help you make the right choice when choosing a company and policy.
29 min read
2
Best critical illness insurance companies in Canada – Updated 2023 Searching for the right critical illness insurance policy is hard work. Our critical illness insurance reviews help you make the right choice.
29 min read
3
What are the biggest life insurance companies in Canada? – Updated 2023 Canada is home to some of the world's largest financial institutions, with major global insurance companies calling the country their home.
29 min read
Recommended
What happens if an insurance company goes bankrupt? If your insurance provider goes bankrupt, there are safety nets to make sure you still have coverage.
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How to file a life insurance claim in Canada Learn the process you or your beneficiaries may go through when making a claim.
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Reviews
Manulife Life Insurance Review – Updated 2023
By Jiten Puri
CEO & Founder, Insurance Advisor, LLQP
12 min read
BMO Life Insurance Review – Updated 2023
By Jiten Puri
CEO & Founder, Insurance Advisor, LLQP
9 min read
Empire Life Insurance Review – Updated 2023
By Jiten Puri
CEO & Founder, Insurance Advisor, LLQP
10 min read
SSQ Life Insurance Review – Updated 2023
By Jiten Puri
CEO & Founder, Insurance Advisor, LLQP
10 min read
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Common Questions
What is an Attending Physician Statement (APS)? What is reinsurance and how does it work? What is underwriting? What happens after your term life insurance ends? Can I transfer my life insurance policy? Can someone hold multiple life insurance policies?
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Latest from learning center
Canada Protection Plan Life Insurance Review – Updated 2023

Read our Canada Protection Plan review to find out more about coverage amounts, terms, and how to apply online.

By Jiten Puri
CEO & Founder, Insurance Advisor, LLQP
10 min read
What happened to La Capitale? (2023)

La Capitale has merged with SSQ Insurance Company to become Beneva. Learn what that means for new and existing La Capitale policyholders.

By Rayne Morgan
Content Editorial Manager
7 min read
Emma Life Insurance Review – Updated 2023

Read our Emma life insurance review to find out more about coverage amounts, terms, and how it works.

By Rayne Morgan
Content Editorial Manager
7 min read
Sun Life Insurance Review – Updated 2023

Read our Sun Life insurance review to find out more about coverage amounts, terms, and how to apply online.

By Jiten Puri
CEO & Founder, Insurance Advisor, LLQP
10 min read
Equitable Life Insurance Review – Updated 2023

Read our Equitable Life insurance review to find out more about coverage amounts, terms, and how to apply online.

By Jiten Puri
CEO & Founder, Insurance Advisor, LLQP
9 min read
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Common questions
What is an Attending Physician Statement? What is reinsurance? What is underwriting?